These two free marketing opportunities available to you online will not only assist in making your business more visible through existing channels but will in turn help to optimise your site for search engines.
Sign Up For a Google My Business Listing
It’s free and helps people find you on websites such as Google Maps and Google Search. For example, if you owned a coffee shop, and someone nearby typed into Google “coffee shops near me”, you would pop up on the map because you have a My Business page! There they can also see your business hours and other useful information you have included in your listing. Google even sends you reminders to review your hours for public holidays. See how to add your business in the video to the right, or head straight over to Google My Business and follow the instructions.
If you want your businesses website to appear in potential customer’s search results, you need to have it linked to your business social media accounts. Now you have a Google My Business page, link it to your website. Do you have a Facebook page, Twitter account, Instagram feed for your business? They should all link to your website to help drive traffic to your site and let Google know you are serious about reaching your customers.
Now if you don’t have social media accounts for your business and don’t know which platforms you should be on, check out “How To Choose The Right Social Network.”
Considering a website to promote your small business?