These three free marketing opportunities available to you online will not only assist in making your business more visible through existing channels, but will in turn help to optimise your site for search engines.
Sign Up For a Google My Business Listing
It’s free and helps people find you on websites such as Google Maps, Google Search and Google+. See how to add your business in the video to the right, or head straight over to Google My Business and follow the instructions.
Create a Google Plus Page
Once you’ve created your Google My Business listing and have verified your business, Google will offer for you to start a Google+ Page. Who uses Google+ you say? Google do. They like to see you with a Google+ page when they are deciding where to rank your website in their search results.
If you want your businesses website to appear in potential customer’s search results, you need to have it linked to your business social media accounts. Now you have a Google+ account, link it to your website. Do you have a Facebook page, Twitter account, Instagram feed for your business? They should all link to your website to help drive traffic to your site and let Google know you are serious about reaching your customers.
Now if you don’t have social media accounts for your business and don’t know which platforms you should be on, check out “How To Choose The Right Social Network.”
Considering a website to promote your small business?