Project Description
KS High Performance (KSHP) offers strength, conditioning and nutrition to professional athletes and amateur sportspeople wanting to achieve their personal best. This small business logo was dubbed “Raising the Bar”. The rounded, san-serif typeface conveys both the aerodynamics and agility of an athlete, with the friendly, approachability of staff at KSHP. The bar above the word “Performance” represents clients’ journeys to achieving higher goals with the underlying support and expertise of KSHP.
