SupportGirls is a non-profit empowering young women in Africa by providing them with bras and undergarments they do not have access to. The organisation requested a logo design that would be “girly and eye-catching.” Their ideal logo would incorporate a world globe highlighting the African continent. The solution was a bold graphic in black and hot pink, reflecting the theme of female empowerment. The heavy, rounded typeface was chosen to portray strength and friendliness. The “i” in “Girls” was customized to create a woman’s silhouette.