MJ Crown is a men’s fashion label, creating affordable luxury for those who want to look a million dollars without the million dollar price tag. Their smart-casual wear is intended for the fashionable and fit! People who like to be seen and remembered for their personal style. MJ Crown wanted a classic, contemporary identity that appeals to those who know fashion. The response is a minimal, monochrome label that will work across any seasonal trend. Hard angles create a masculine, edgy quality. The initials “M”and “j” are combined to evoke the upmarket appearance of a personalised monogram, that also forms the outline of a modern crown design.