Meyer’s Auto is a small second hand car dealership, that sources, services and sells quality used vehicles. The business needed a logo, in particular to watermark images of their vehicles placed online, in order to stand out from competition. The target market are largely younger females who are budget conscious, wanting a reliable vehicle that looks great and they are proud to drive. The resulting identity design is a professional, modern, minimalist logomark to appeal to image conscious customers. The joined letters in the word “auto” indicate a smooth, continuous drive, that will get customers reliably to their destination.