Diane Mayor is an escape artist and coach, helping people transition from corporate jobs to more fulfilling lives and careers on their own terms. Diane was looking for a logo that expresses her freedom message in a fun, casual way. This monogram style logo was created to communicate the warm and personal service of Diane Mayor. The folding, ribbon-style typeface is a visual metaphor for changing directions and making life what you wish. The dancing ribbon creates a design that is multi-dimensional, fun and free. The vibrant blue hues take their cue from visions of open spaces – blue skies and open oceans – that exude freedom.